DREAMWORKS ANIMATION - HOW TO TRAIN YOUR DRAGON
Hard Facts:
What do you do when a giant dragon shows up out of nowhere?
For the theatrical release of “How to Train Your Dragon 3,” we brought the world of Hiccup and Toothless directly to four German cities—large-scale, immersive, and impossible to miss.
The absolute highlights were the 3D floor paintings in Mellowpark in Berlin and the monumental, hand-painted mural in Hamburg. Complemented by installations, streets, squares, and parks became the stage for the epic finale of the successful DreamWorks series. The third part of the animated saga concluded a trilogy that grossed over $1.6 billion worldwide and received multiple Oscar® nominations.
Our goal: not just to advertise cinema, but to bring it to life.
The dragons seem to emerge from the asphalt, fly over building facades, and merge with the urban environment—right where attention is focused.
So verbindet CONCRETE CANDY Filmwelten mit Stadträumen - kreativ, handgemacht und maximal aufmerksamkeitsstark.
Denn manche Geschichten gehören nicht nur auf die Leinwand, sondern mitten ins Leben.
